Welcome to
The Palm Tree Type

Storytelling Rooted in Strategy

“I believe that–much like palm trees–the most effective communication strategies can withstand today’s swiftly changing media landscape…”

Hola! I’m Valeria, an independent public relations consultant and professional storyteller with more than 20 years of strategic communications experience.

I have spent the last two decades working at the intersection of story and strategy. From managing media relations and developing communications plans for clients to crafting brand stories and writing personal essays on my own time, my practice is rooted in resilient and resonant narratives.


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